SUMMER 2024 - For the launch of Olive Tree People’s latest product, we launched an out-of-home (OOH) WallScape campaign on the iconic Windward Wall in Venice that brought the brand’s “From Tree to Beauty” ethos to life.

Highlighting Olive Tree People’s dedication to waterless, nature-inspired skincare powered by the potent beauty molecule hydroxytyrosol, the campaign invited passersby to experience true sustainability and innovation.

The vibrant display showcased their unique elixir derived from mountain olive trees, setting a powerful stage as a transformative addition to holistic beauty.

a champagne reception was hosted under the wallscape for 50 associates of the client.